"It was a great accomplishment but I always feel like there's a lot more work to be done," Rich tells XXL about the hit song. "[Kendrick Lamar] was excited about it when he heard the record. He was like, 'Everybody is gonna listen to this everywhere,' and he was right! A lot of people really didn’t expect for me to have a record with Kendrick, but I proved them wrong. It's not easy to get Kendrick on a record, so it was a huge deal for me to have him featured on the song."

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